Bonus 1 · 16 pages
30-Day Content Calendar + 50 Hook Formulas
A month of posts mapped to the six post types, plus the hooks behind my best numbers. Know what to post every day and what each post is for.
From the keynote · Do It for the PLOT
Everything from today. Free.
The four guides behind the talk. Built from 12 months of my own LinkedIn data: 456 posts, every one tracked. Tell me where to send them.
No spam. Unsubscribe anytime.
What you get
Four guides. One system.
Bonus 2 · 6 pages
Messaging Signals & Outreach Guide
Which posts create which signals, when to reach out, and what to say so it doesn’t feel salesy or stiff.
Bonus 3 · 12 pages
7-Day “2 Calls Booked” Sprint
One post and one outreach block a day for a week. A beginner-friendly system to book your first LinkedIn discovery calls.
Bonus 4 · 15 pages
LinkedIn Profile Makeover Kit
Headline formula with 20 examples, a story-first About template, banner and Featured setup. The page that turns profile views into calls.
When I started following these rules, my median post went from ~6,000 impressions to ~34,000. No theory. Just what moved the needle.
Do it for the PLOT.
Picture the reputation. Look for the edge. Outcome-map your content. Take your stand.